Pitch like a Pro - a 4-week sprint to media coverage

You don't need a PR agency. Or thousands of followers. Or a book of spells, and you definitely don't need generic AI pitches - you need to know how to write a pitch that makes a journalist say 'YES!"

Pitch like a Pro - a 4-week programme for small biz owners with journalist and PR Sally Brockway

Pitch like a Pro

A 4-week sprint to the perfect PR pitch email

If you want to walk the walk of a business owner that's bossing it in 2026 with media coverage to die for, then you need to know how to craft the perfect pitch email.

Every successful PR campaign got there thanks to an amazing pitch email, because in 2026, unless you're besties with a journalist, it's the only way you can communicate with them.

The problem is, a media pitch email is like nothing you've written before - it can't sound like marketing, or a newsletter, or ad copy. It has to be written in a way that journalists understand and makes them say: "I want this story!"

I know this because I spent decades on the other side of the inbox.

I was a freelance journalist for many years, and I know what makes an editor open an email - and what makes them hit delete.

I'm going to teach you the tried-and-tested methods I've learned over four decades.

The 4-week sprint will show you how to craft a pitch that journalists actually want. And by the end of it, you'll have one written, polished and ready to send.

Who's this for?

Action takers, eager to learn how to generate their own media coverage
Small business owners
Founders with a product or service-based business
Coaches, consultants and experts
People who know that media coverage would turbocharge their business
Anyone who freezes when they think about pitching to the press
Overthinkers
Someone who takes it personally if they don't hear back

What you'll learn

Why so many pitches fail
How to spot the story in what you do
The exact structure of a winning pitch
How to write a subject line that gets noticed
How to make your expertise feel newsworthy
How to pitch with confidence and without cringe
How to use AI constructively
How to get media coverage by spending just 15-mins a day on your PR

What you'll get

A pitch edit - I will edit your pitch e-mail to make sure it's professional and media-ready. Worth £200 and yours as part of the programme.

Live Zoom session with a working journalist - you'll get to hear a journalist talk about what they want from a pitch, and if you're brave enough, you can give them your elevator pitch live and get feedback.

Four hour-long coaching sessions - I will break down the elements of a successful pitch. I'll share some of my winning pitches, and I'll show you why journalists are deleting AI pitches.

A 'get that pitch done' session - we'll spend an hour on Zoom, writing and honing your pitch in real-time.

A professional PR pitch - you'll leave the sprint with a professional PR pitch, and I will also advise you on who to send it to.

By the end you'll have...

A polished pitch email
A repeatable pitch framework
The confidence to approach journalists
A media bio
Some key journalist contact details

What editors say about me...

I have worked with Sally Brockway in her capacity as a PR for many years and never cease to be impressed by her professionalism.

Her background in journalism means she knows exactly what to provide to the people she pitches to, and her easy manner and willingness to go the extra mile make her a pleasure to deal with.

She really is a top-class PR.

Features Editor, The Mirror

Huge thanks to Sally Brockway for being generally brilliant at her job. I always look forward to her ideas because I know they'll be strong!

Lifestyle writer, The Telegraph

Very keen to work with you again - it's been a pleasure!

The Daily Mail

It's an absolute joy to work with someone who knows a good story.

PA Media

What clients and course participants say...

Sally has been an invaluable asset to the WeightWatchers communications team in the UK. Her extensive media contacts across the journalist landscape have consistently secured us top-tier coverage, significantly boosting brand visibility. She is a highly skilled operator and dependable external partner who always provides insightful guidance whenever needed. Finally, she brings dedication and a smile to every task, which makes her a pleasure to work with. I/we highly recommend her for achieving outstanding PR results.

WeightWatchers

The best course I've ever done!

Sewn Not Thrown

About to be 3x in the Daily Mail, they randomly called me asking for an expert opinion on another piece they are working on. You were so right - once you get in, they find you again and again.

Cannot recommend your services enough x

Gladys Sanda, audiologist

We had a record number of listeners to the pod last week. We reached number 60 in the health and wellness Apple podcast chart. I'm sure the Telegraph article helped.

2 Parkies in a Pod, podcast

Book your place

All the details...

Start date - Weds May 6th at 8 pm (Zoom)

Live sessions - Wednesdays at 8 pm for live coaching. Journalist session and get this pitch written TBC. All sessions will be recorded and shared.

Weekly tasks - the homework's not mandatory, but it will help you on your way to the headlines.

The price - £397

Upgrade - upgrade to GOLD and get a 1-2-1 with me + £140 (normal price £190), total £537.

Let me be your publicity cheerleader!

With 38 years of experience as a journalist behind me and a decade as a PR where I've worked for some of the UK's biggest corporations, I'm more than qualified to be your PR cheerleader and trust me, I'll be your biggest supporter!

Having spent the best part of almost four decades pitching to editors as a freelance journalist, I know exactly what journalists are looking for. I know how they think. I know what they hate and what makes them want to run a story.

I've used my know-how to get media coverage for clients in top-tier titles such as The Guardian, MailOnline, Good Housekeeping, The Sun, The Daily Mirror, Red, BBC Radio and more.

Nothing excites me more than celebrating fantastic media coverage with my PR coaching clients. Honestly, if I was a bit younger, I'd do a cartwheel every time...